Director of Customer Journey Analytics

We are currently seeking a highly qualified Director of Customer Journey Analytics to lead our North America team.

Role Overview: As a Director of Customer Journey Analytics, you will play a crucial role in orchestrating the fan journey for a leading client in the sports and entertainment industry. This client-facing position demands advanced expertise in analytics, personalization, and a profound understanding of tools such as Adobe Analytics and Adobe Customer Journey Analytics (CJA).

Responsibilities:

• Technical Expertise: Apply practical knowledge of the Adobe AEP technology stack, covering data ingestion & models, CDP, analytics & reporting, and journey execution & optimization. Provide expert advice to clients on new metrics, dashboard development, and visualization, leveraging powerful technologies such as Adobe CJA.
• Client Collaboration: Act as the day-to-day Analytics lead on the account, managing 3-4 offshore data analysts. Work closely with other digital strategists & solution architects within the organization.
• Strategic Leadership: Collaborate with strategy and leadership roles to brainstorm and design analytics solutions. Engage with various teams, including MarTech, Marketing, and Data & Analytics, to understand business needs and deliver best-in-class reporting solutions and real-time analytics dashboards.
• Advanced Analytics and Personalization: Demonstrate advanced understanding of analytics and its application to personalization in marketing. Leverage various data models and comprehend the technical workings and requirements of a robust enterprise data architecture. Experience in leveraging AI/ML for driving industry-leading analytics practices.
• Project Management: Lead end-to-end digital marketing transformation by scoping and shaping analytics strategy, business goals, marketing innovation, programs, and deliverables. Provide consulting expertise for enterprise-wide marketing and analytics solutions.

General Responsibilities:

• Foster an inclusive environment, encouraging innovation and creative integration of new technology.
• Effectively handle ambiguous and unstructured problems and situations.
• Initiate open and candid coaching conversations at all levels.
• Navigate seamlessly between big-picture thinking and managing relevant details.
• Proactively anticipate stakeholder needs and develop potential solutions, emphasizing segmentation and campaign innovation.
• Contribute technical knowledge in analytics innovation and associated measurement/dashboard systems leveraging tech like Adobe CJA.
• Cultivate an environment where people and technology collaborate effectively for greater accomplishments.
• Articulate marketing, analytics/segmentation challenges, and data challenges with smooth communication. Recommend solutions with clarity.

Skills and Experience Desired:

• Strategic thinking, leadership, and solution development across various technologies and programs, including analytics, personalization, and Adobe-specific customer data platforms.
• Ability to generate advanced analytics and insights from raw data, encompassing both predictive and prescriptive approaches.
• Evaluate, implement, and manage martech solutions, including data management platforms and customer data platforms.
• Create and manage digital audiences in data management platforms and customer data platforms.
• Project manage through the full lifecycle, demonstrating the ability to prioritize, sequence, execute, and deliver projects on time and on budget.

Education:

• Bachelor’s degree required, Master’s degree a plus.

Experience:

• Minimum of 7 years in an industry-leading client environment and/or a leading digital marketing agency, ideally servicing the sports and entertainment sector.
• Analytics-driven marketing orientation and a proven track record are essential.
• The candidate will be Adobe certified or willing to obtain certification within the first 30 days of employment.