Marketing Automation Specialist

Job Title : Marketing Automation Specialist

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign launches and reporting cycles)

About the Role :

Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are efficient, data-driven, and aligned with sales objectives to drive measurable growth.

Responsibilities :

Automation Workflows :

• Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Implement lead scoring rules to prioritize high-value prospects.
• Test workflow logic to ensure seamless execution.

Email Marketing :

CRM & Sales Alignment :

Data Management & Segmentation :

Analytics & Reporting :

Continuous Improvement :

What Makes You a Perfect Fit :

Required Experience & Skills (Minimum) :

Ideal Experience & Skills :

What Does a Typical Day Look Like?

A Marketing Automation Specialist’s day revolves around building and optimizing campaigns that deliver qualified leads. You will :

In essence : you ensure that marketing automation runs smoothly, efficiently, and drives measurable business results.

Key Metrics for Success (KPIs) :

Interview Process :