Senior Manager, Marketing Analytics & Strategy

Job Description: Senior Manager, Marketing Analytics & Strategy

Company Overview: A global leader in digital marketing, we are a key player in the industry, part of a distinguished family of companies. Currently, we are seeking a Senior Manager, Marketing Analytics & Strategy with advanced expertise in Adobe Analytics and Adobe Customer Journey Analytics (CJA). Our diverse clientele includes Fortune 500 companies, with a particular focus on the sports and entertainment sector.

Role Overview: In this client-facing role, you will play a crucial part as the day-to-day Analytics lead on the account. Your responsibilities will include managing offshore data analysts, advising clients on new metrics, and leveraging Adobe CJA for analytics, reporting, and journey execution & optimization.

Responsibilities:

• Technical Expertise: Practical knowledge of Adobe AEP technology stack, covering data ingestion, CDP, analytics & reporting, and journey execution & optimization. Expertise in Adobe Analytics and Adobe CJA (Analysis Workspace).
• Client Collaboration: Act as the main point of contact for analytics on the account, fostering an inclusive environment and encouraging innovative solutions for fan journey orchestration.
• Leadership and Problem Solving: Demonstrate strategic thinking, leadership, and solution development across various technologies and programs. Effectively handle ambiguous and unstructured problems, demonstrating leadership in integrating new technology.
• Communication and Collaboration: Navigate seamlessly between big-picture thinking and managing relevant details. Contribute technical knowledge in analytics innovation and associated measurement/dashboard systems.
• Marketing Transformation: Drive end-to-end digital marketing transformation, shaping analytics strategy, business goals, marketing innovation, and deliverables.
• Consulting and Engagement: Provide consulting expertise for enterprise-wide marketing and analytics solutions. Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs, and influence key decisions.
• Project Management: Project manage through the full lifecycle, prioritizing, sequencing, executing, and delivering projects on time and on budget.

Skills and Experience Desired:

• Adobe certification, or willingness to obtain certification within the first 30 days of employment.
• Minimum 7 years of experience in an industry-leading client environment or a leading digital marketing agency, preferably servicing the sports and entertainment sector.
• Strategic thinking, leadership, and solution development across various technologies and programs.
• Ability to generate advanced analytics and insights from raw data.
• Experience in evaluating, implementing, and managing martech solutions, including data management platforms and customer data platforms.

Education:

• Bachelor’s degree required, Master’s a plus.

This is an exciting opportunity to contribute to the success of our client’s marketing programs and be part of a dynamic global team. If you are a strategic thinker with a proven track record in analytics-driven marketing, we invite you to apply.