Digital Marketing Specialist

San Jose
ACL Digital
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Roles & Responsibilities

Design, create, and deliver marketing programs to support expansion and growth of the company services and products. Design marketing collateral and generate customer engagement.

Build a plan for delivering content as well as measuring results.

  • Provide strategic oversight on all things email, creative execution, best practices.
  • Develop, manage and design layouts of communications such as presentations, Newsletters, event support materials, research papers, and brochures.
  • Provide email support (creative brief writing, proofing, calendar maintenance) and other digital channels as needed.
  • Plan, develop and execute national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
  • Lead ongoing management of digital touch points (home page and top level sections), social networking landing pages, and mobile.
  • Organize and maintain Marketing library including marketing plans, collateral, creatives and promotional materials.
  • Writes and edits creative marketing communications with ability to translate business goals into persuasive media.
  • Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules.

Area of Expertise

Marketing Automation, A / B Testing, Event Management, Graphic Design, Content Creation, Project Management, UI / UX Design, SEO and SEA required.

Preferred Education

Bachelors or foreign academic equivalent in Marketing, Business Administration, or a related field of study plus Two (2) year of experience.

Location

CalSoft Labs, Inc., 2890 Zanker Road, Suite 200, San Jose, CA 95134

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