Sr Marketing Automation Manager

About the Role

Are you someone who loves digging into systems, solving puzzles, and making life easier for marketers? Do you get excited about bringing clarity to complex processes and helping teams work smarter—not harder? If so, we’d love to meet you!

We’re looking for a Senior Marketing Automation Manager to own and evolve our core marketing tech stack—starting with Marketo.

You’ll maintain and improve our foundational infrastructure, manage cross-system integrations (including M&A-related activities), and document scalable processes across platforms like Adobe Journey Optimizer B2B and Adobe Real-Time CDP.

Most importantly, you’ll lead efforts to make our marketing team more self-sufficient by building tools, guides, and training that enable them to thrive.

This role is a great fit for someone who is both strategic and hands-on—who loves turning complexity into clarity and building solutions that last.

Key Responsibilities

Maintain, optimize, and scale our core Marketo instance and foundational marketing automation infrastructure.

Own the creation, maintenance, and delivery of clear, comprehensive documentation for marketing operations processes and platforms.

Develop and implement strategies to increase self-service capabilities for marketers, reducing reliance on technical support.

Collaborate with teams across marketing, sales, and tech to make sure our systems talk to each other—and support real business needs.

Troubleshoot and resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking.

Identify opportunities for automation and efficiency gains in marketing operations.

About You

Minimum Qualifications

7+ years of experience in Marketing Automation

Bachelor’s degree in Marketing, Business, Computer Science, or a related field

5+ years of experience in Marketo, including system architecture, program templates, and lead lifecycle management

Experience working with Salesforce and managing marketing-to-sales integrations

Preferred Qualifications

Strong experience developing documentation and training programs

Excellent written and verbal communication skills

Strong problem-solving abilities and attention to detail

Comfortable working in a fast-paced, cross-functional environment

Background in managing marketing tech stacks within a complex or global organization

Familiarity with lead scoring and routing models

Experience with Adobe Journey Optimizer B2B, Adobe Real-Time CDP, and other Adobe marketing technologies a plus

Project management experience or certification is a plus