Demand Generation Content Writer / Copywriter

We’re looking to add a writer to our marketing team.We’re looking for a person who can build and maintain a content engine that generates demand and drives revenue. Someone who can turn visitors into readers, readers into leads, and leads into clients. A writer who can fuel conversations online at scale to pave the way for sales, positioning the sales team as in-demand, trusted experts.We’re looking for someone who is data-driven. Someone who understands the ROI of content marketing, how to measure it, and how to maximize it.And that someone will have to do it in our signature style. We want a writer who resists the easy cliche, the empty jargon, and the overwrought sentence. Someone who aims for more than vapid generalizations and sophomoric insights. A writer who crafts copy that’s clear and conversational, interesting and useful.

What you will do :

• Develop an inbound content program and roadmap
• Maintain a content calendar with months of revenue-enabling ideas
• Conduct content and market research and run interviews
• Produce authoritative copy that educates and informs
• Write short and long-form pieces : everything from emails to ebooks
• Tailor and repurpose content to a variety of formats and channels
• Utilize SEO best practices to drive organic traffic
• Develop KPIs and track them through GA4, Hubspot, and Salesforce
• Analyze content performance metrics and optimize content accordingly

Who you are : Insights to our Top Candidate

Requirements :