Performance Marketing Analyst

Job Title : Performance Marketing Analyst

Location : Remote -Latin America

Salary : $1,440 - $1,920 per month | $9 - $12 per hour (open to negotiation based on experience)

As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC / Social. You’ll translate messy cross-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E-commerce, and Finance to set budgets, forecast outcomes, and guide creative / testing strategy.

Key Responsibilities

Cross‑channel analytics & strategy

• Own the marketing measurement framework across Amazon + DTC / Social : define source‑of‑truth, KPIs, and guardrails
• Build and maintain a single view of performance across platforms, unifying with web / app / shop data and finance.
• Design incrementality tests and campaign‑level A / B tests; quantify impact and roll out learnings.
• Create forecasting & scenario models for budget allocation and inventory planning; partner with Finance on monthly / quarterly outlooks.
• Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership.

Amazon focus (Marketplace + DSP)

DTC & Social focus

Data & enablement

Requirements

Qualifications

Nice to have

Benefits

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.