Experience Design Manager

Locations : Atlanta | Heredia

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As an Experience Design Manager, you will design, optimize, and evolve digital experiences across CRM, CRO, and product environments—primarily focused on the Introduction and Growth stages of the product lifecycle. This hybrid role blends UX / UI product design, conversion rate optimization, and CRM campaign execution, creating scalable, high-performance experiences that align with business goals, user needs, and behavioral data. You’ll work with BCG consultants, BCG X growth teams, CRM specialists, and developers to deliver user-centric, testable, and measurable design across touchpoints like emails, landing pages, onboarding flows, and dashboards. You’ll balance strategic thinking and hands-on delivery, contributing both design leadership and tactical experimentation in a fast-paced, global, and collaborative environment.

Key Accountabilities :

• UX Assessment & Heuristic Analysis

Audit and optimize existing user experiences using heuristic evaluation and user behavior data.

Design Design cross-channel experiences (emails, landing pages, product flows) using data to drive engagement and conversion.

Design for multi-step CRM journeys across email platforms, with attention to personalization, segmentation, and lifecycle logic.

Rapidly design and prototype minimum viable product (MVP) concepts or demo experiences to support early-stage validation, stakeholder alignment, and user testing. Use interactive tools to simulate product functionality, business logic, and core UX flows.

Deliver pixel-perfect specs and work closely with developers for seamless implementation.

Use A / B testing, heatmaps, interviews, and analytics tools to inform iterative design improvements.

Key Responsibilities

You’re Good At

What You'll Bring

Nice to Have (SFMC Technical Skills)

Who You'll Work With

You will be a core part of Design Studios, BCG’s in-house global creative agency, composed of passionate digital professionals and design strategists. Our studios are dedicated to elevating design as a transformative force — partnering with consulting teams and clients to solve complex business challenges with creative clarity.

You’ll collaborate daily with visual designers, developers, marketing strategists, data specialists, and creative leaders across the globe. Design Studios is a collaborative, cross-functional team where innovation, inspiration, and impact are at the heart of everything we do. Together, we push the boundaries of possibility to deliver bold, human-centered digital experiences that reflect the brand excellence of BCG.

Additional info

In the US, we have a compensation transparency approach.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.

The base salary range for this role in Atlantais $93,000-$117,000.

This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high-end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.

In addition to your base salary, your total compensation will include a bonus of up to 16% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All of our plans provide best in class coverage :

Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children

Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs

Dental coverage, including up to $5,000 in orthodontia benefits

Vision insurance with coverage for both glasses and contact lenses annually

Reimbursement for gym memberships and other fitness activities

Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan

Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement

Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)

Paid sick time on an as needed basis

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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