Talent.com
Esta oferta de trabajo no está disponible en tu país.
Email Marketing Specialist

Email Marketing Specialist

PavagoCR
Hace 2 días
Tipo de contrato
  • Quick Apply
Descripción del trabajo

Job Title : Email Marketing Specialist

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign launches and reporting deadlines)

About the Role :

Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle — from segmentation and automation through deliverability and reporting — ensuring email remains a consistent and measurable revenue channel.

Responsibilities :

Campaign Development & Execution :

  • Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Write subject lines, body copy, and CTAs tailored to audience segments.
  • Design responsive templates that align with brand guidelines (HTML / CSS edits when necessary).

Audience Segmentation & List Management :

  • Maintain databases of 20k–200k+ contacts.
  • Segment audiences by persona, lifecycle stage, engagement level, and geography.
  • Clean lists regularly (remove hard bounces, spam traps, inactive users).
  • Automation & Nurture Programs :

  • Build drip sequences, abandoned cart flows, and behavioral triggers.
  • Test workflow logic to ensure automated campaigns run correctly.
  • Deliverability & Compliance :

  • Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark.
  • Manage domain health, DNS / SPF / DKIM settings, and suppression lists.
  • Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA.
  • Performance Optimization :

  • Run A / B tests on subject lines, copy, CTAs, and send times.
  • Analyze metrics (open rate, CTR, conversion, unsubscribe).
  • Iterate campaigns based on data insights.
  • Reporting :

  • Build weekly / monthly dashboards with campaign performance.
  • Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards.
  • Present findings and recommendations to sales / marketing leadership.
  • What Makes You a Perfect Fit :

  • Strong balance between creativity and data-driven analysis.
  • Excellent copywriting and attention to detail.
  • Technically capable of solving deliverability and ESP configuration issues.
  • Organized and able to manage multiple campaigns simultaneously.
  • Required Experience & Skills (Minimum) :

  • 2+ years professional email marketing experience.
  • Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp).
  • Advanced Excel / Google Sheets (segmenting, VLOOKUPs, pivot tables).
  • Knowledge of basic HTML / CSS for email templates.
  • Ideal Experience & Skills :

  • Managed email programs for 50k+ contacts.
  • Familiarity with deliverability monitoring tools (Litmus, GlockApps).
  • Industry exposure in SaaS, e-commerce, or professional services.
  • Experience integrating ESPs with CRMs (Salesforce, HubSpot).
  • What Does a Typical Day Look Like?

    An Email Marketing Specialist’s day revolves around creating and optimizing campaigns that deliver measurable results. You will :

  • Plan and build campaigns, writing copy and designing templates.
  • Segment audiences for precise targeting and improved relevance.
  • Monitor deliverability and maintain clean, healthy lists.
  • Launch automated workflows that nurture leads and re-engage inactive users.
  • Analyze performance metrics and test variations to improve engagement.
  • Report results to stakeholders, translating metrics into actionable insights.
  • In essence : you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue.

    Key Metrics for Success (KPIs) :

  • Open rates ≥ industry benchmark (20–40%).
  • CTR ≥ 3–5%.
  • Conversion rate improvements over time.
  • Bounce rate
  • Revenue attribution tracked and reported accurately.
  • Interview Process :

  • Initial Phone Screen
  • Video Interview with Pavago Recruiter
  • Practical Task (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch)
  • Client Interview
  • Offer & Background Verification
  • Crear una alerta de empleo para esta búsqueda

    Marketing Specialist • CR

    Ofertas relacionadas
    Email Marketing Specialist 1.1

    Email Marketing Specialist 1.1

    Activate TalentCR
    Quick Apply
    Email Marketing Specialist (Part-Time).Monday–Friday (PST, 20 hours per week).We are a fast-growing lifestyle brand on a mission to make. Our community-first approach blends beautiful, thoughtful pr...Mostrar másÚltima actualización: hace 1 día
    Outbound Lead Generation Specialist (Cold Email Focus)

    Outbound Lead Generation Specialist (Cold Email Focus)

    PavagoCR
    Quick Apply
    Cold Email Outreach / Outbound Lead Generation Representative.Our client is seeking a Cold Email Outreach Specialist to generate pipeline through highly targeted outbound email campaigns.This role ...Mostrar másÚltima actualización: hace 3 días
    • Oferta promocionada
    Global headhunters for LATAM, EMEA & APAC (freelance)

    Global headhunters for LATAM, EMEA & APAC (freelance)

    theHRchapterSan José, San José, Costa Rica
    This role is responsible for supporting Talent Acquisition at high standards!.We are looking for freelance recruiters to join our team for our open vacancies in Europe, Asia and LATAM!.You will hea...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Inbound Sales Representative

    Inbound Sales Representative

    Adaptive TeamsSan José, San José Province, Costa Rica
    Ready to leverage your M&A and finance expertise in a unique sales role? Step into a fully remote position where your advisory skills and client focus will make a direct impact on business acquisit...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Procurement & Tender Analyst (freelance)

    Procurement & Tender Analyst (freelance)

    theHRchapterSan José, San José, Costa Rica
    We are seeking a detail-oriented and proactive.This role involves managing administrative tasks, monitoring and flagging relevant public and private tender opportunities, and preparing complete doc...Mostrar másÚltima actualización: hace más de 30 días
    Performance Marketing Analyst

    Performance Marketing Analyst

    LagoCR
    Quick Apply
    Job Title : Performance Marketing Analyst.Location : Remote -Latin America.Salary : $1,440 - $1,920 per month | $9 - $12 per hour (open to negotiation based on experience). As a Performance Marketing A...Mostrar másÚltima actualización: hace 18 días
    Cold Email Inbox Manager (Associate of Investor Relations)

    Cold Email Inbox Manager (Associate of Investor Relations)

    LagoCR
    Quick Apply
    Role : Cold Email Inbox Manager (Associate of Investor Relations).USD Salary : $800 - $1,000 USD per month | $5 -$7 USD per hour. We’re expanding quickly and seeking a Cold Email Inbox Manager (...Mostrar másÚltima actualización: hace 16 días
    SEO Specialist

    SEO Specialist

    RM Staffing B.V.San Jose CR, SJ, CR
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Mostrar másÚltima actualización: hace más de 30 días
    SEO Specialist

    SEO Specialist

    PavagoCR
    Quick Apply
    Our client is seeking an SEO Specialist to improve website visibility, organic search rankings, and inbound traffic.This role requires expertise in technical SEO, keyword research, content optimiza...Mostrar másÚltima actualización: hace 2 días
    Social Media Marketing Specialist

    Social Media Marketing Specialist

    Digital ResourceCR
    Quick Apply
    Are you a creative storyteller, passionate about social media, and excited to work with a fast-growing U.Join Digital Resource — a vibrant, award-winning team of marketers, designers, and str...Mostrar másÚltima actualización: hace más de 30 días
    Marketing Automation Specialist

    Marketing Automation Specialist

    PavagoCR
    Quick Apply
    Marketing Automation Specialist.Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workfl...Mostrar másÚltima actualización: hace 2 días
    • Oferta promocionada
    Global Revenue Support Senior Analyst

    Global Revenue Support Senior Analyst

    Boston Consulting GroupHeredia, Heredia, Costa Rica
    Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy whe...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Advanced PHP Software Engineer

    Advanced PHP Software Engineer

    Growth Acceleration PartnersRemote, Costa Rica
    Founded in 2007, Growth Acceleration Partners (GAP) is a consulting and technology services company.We consult, design, build and modernize revenue-generating software and data engineering solution...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Pasantía Virtual en Email Marketing

    Pasantía Virtual en Email Marketing

    GAOTekSan José, San José, CR
    Descripción del Puesto : Estamos buscando un / a pasante motivado / a en Email Marketing para unirse a nuestro equipo.Esta pasantía ofrece experiencia práctica en marketing digital, con un enfoque en ca...Mostrar másÚltima actualización: hace más de 30 días
    Marketing & Community Specialist (AlmaLinux OS Foundation) - REMOTE

    Marketing & Community Specialist (AlmaLinux OS Foundation) - REMOTE

    CloudlinuxSan José, San José Province, CR
    Quick Apply
    We’re hiring a Marketing & Community Manager to support the AlmaLinux Foundation, a community-driven open-source OS used by thousands around the world. This role is sponsored by TuxCare / CloudLin...Mostrar másÚltima actualización: hace 2 días
    Growth Marketing Specialist

    Growth Marketing Specialist

    LagoCR
    Quick Apply
    Role : Growth Marketing Specialist.Hours : 8am - 4pm Mountain Standard Time.Hourly Wage : $8 - $10 (Open to negotiation based on experience). We’re looking for a dynamic, data-driven Growth Marketer sp...Mostrar másÚltima actualización: hace 18 días
    Sales and Email Campaign Specialist (Latin America)

    Sales and Email Campaign Specialist (Latin America)

    CrewBloomCR
    Quick Apply
    We’re seeking a skilled and motivated Sales and Email Campaign Specialist to support our client’s outreach and email marketing initiatives. This part-time role requires expertise in Go High-Level an...Mostrar másÚltima actualización: hace 18 días
    • Oferta promocionada
    Marketing Assistant (LATAM)

    Marketing Assistant (LATAM)

    BA Global TalentSan José, Costa Rica
    You would be joining a fantastic group of people who not only demonstrate their belief in.If you are a self-starter and can thrive in a fast-paced environment, then this is the role for you! Apply ...Mostrar másÚltima actualización: hace más de 30 días