Ads Buyer (Marketing Industry)

Job Title : Ads Buyer

Location : Remote

Schedule : 9 : 00 AM - 6 : 00 PM Mountain Standard Time

Salary : negotiable based on experience

We’re looking for an experienced Facebook & Google Ads Buyer who can manage and optimize performance marketing campaigns across multiple channels. The ideal candidate is a data-driven strategist with a strong creative eye, someone who can balance analytical precision with compelling ad storytelling. You’ll work closely with our marketing and creative teams to scale ad performance, test new audiences, and develop high-performing creatives that drive measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
• Develop data-backed ad strategies aligned with marketing goals and target KPIs.
• Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
• Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff.
• Conduct A / B testing on ad creatives, targeting, and copy variations.
• Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
• Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
• Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers).

Requirements

Benefits

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.